Allan Isfan is a co-founder of FaveQuest, a young start-up. This blog covers start-up topics.

Monday, November 19, 2007

Google

girl power

I'm a guy so it may seems strange to be writing a blog on girl power. For some strange reason, I struck me this week that the new media space I'm in has many women in positions of power and I think that is really cool. As the father of three girls, I'm always happy to see women succeed in life and in business. It gives me hope that they will have all the chances in the world to do whatever they want and prosper.

My own mother was an Electrical Engineer and got head hunted often ... even causing us to move back to Europe for a while when I was 12. Meme si Paris was great at the time they didn't have flavored chips, sliced bread, toaster, peanut butter, cable and we had an 800cc mini austin. Fortunately, we ended up back in Canada.

While I'm sure it continues to be difficult for women in business, new media seems to be a place where women prosper. My wife started her own freelance graphic design business straight out of school and it has been doing very well with blue chip clients right from the start. While at the NewTeeVee conference, I had the chance to observe a few panels and the women pulled no punches ... very strong, knowledgeable and capable. Later in the week, I had to pitch to a major media company in Toronto. All the executives I had to present to were women.

It also struck me how the women I spoke to are more interested in their customers and the experience they have with their products than the techie wiz bang stuff. They don't seem to care how the stuff does what it does ... as long the end result is positive from a customer and business perspective. Pretty refreshing since that is ultimately what matters.

Check out the next blog on thoughts about the NewTeeVee conference.

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