Allan Isfan is a co-founder of FaveQuest, a young start-up. This blog covers start-up topics.

Saturday, May 17, 2008

Google

why twitter is better than facebook

Ok ... so that is not completely true. I enjoy both but I have found twitter surprisingly powerful. The two features I enjoy most on facebook are the picture and status updates. I find those two apps give the best sense for who an individual is. Twitter does a great job of both of those features without a pile of other garbage.

Twitter is like facebook status updates on steroids. Message are limited to 140 characters and allow you to very quickly send messages to a group of people that follow you. You can use it from a computer using many different programs. I use Twhirl which is a light desktop app based on Adobe Air. There's also a facebook app. When I send something on twitter, it shows up in my facebook status. You can also receive and send tweets from a mobile device.

If you've ever seen a friend's facebook status and would like to reply to it ... and can't ... well ... you can do that in twitter. You can even send pictures using twitpic.

What I find cool is the stuff that people are building on top of twitter (which is extremely open). For example, a venture capital guy in NYC called Fred Wilson kicked off "lyric of the day". When you hear a lyric that you like, you post a message with @lotd at the front and everyone that follows @lotd gets the lyric. Pretty cool but just an early example.

I follow a few people on twitter and I have found that it is a much better way to get to know people than facebook. If you are looking for a way to connect to others and have others connect with you, you might want to give twitter a try. Of course , the issue is that you have to get your friends on twitter first and right now it is mostly used by propeller heads but that will change. So go ahead ... sign up. I'm @isfan.

Cheers,

Allan

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Friday, April 04, 2008

Google

the fans are the most powerful distribution points

The title of this blog was pulled out of context from Fred Wilson's recent post about some major things going on in the world of music http://avc.blogs.com/a_vc/2008/04/something-impor.html . Sorry Fred. I think this is true on a much larger scale than just music. The signs are absolutely everywhere. It is pretty wild actually from my vantage point.

People ... i.e. you and I, are increasingly powering the new economy. Some of the most successful and revolutionary things in recent years are powered by people in some way. People create and/or distribute content and messages on their own ... often with no clear incentive. Even google, though powered by complex algorithms, is ultimately powered by people they got the word out (ever see a google ad?)

Canvas & Paint Brush
The internet has connected us and some smart people gave us canvas and paint brushes so we could create and/or share. MySpace started out as an empty canvas which allowed people to express themselves and feel important. Similarly for youtube, facebook, blogger, digg, hypemachine, flickr, texting, twitter ... heck ... even email, still the most powerful (and undervalued) social utility. There are so many ways for people to communicate and express themselves that this will lead to a new economy. It is not possible for it not to.

Word of Mouth
It used to be that a brand could reach millions of people and become successful purely through advertising on tv. No more. Even pure advertising online (banners ...), though easier to track, is ultimately doomed. I've never seen an add for google, or twitter or facebook. I heard about these from friends and others I respect. The beauty in all of this is that people are willing to carry your message ... you "just" need to create something worth talking about and give them the tools to get the message out(and some incentives like fun & notoriety... don't hurt).

We Canadians have always been good at building things to help people communicate .... perhaps because the population is spread out. Basic communication is now ubiquitous & and is increasingly moving to a more complex level which is pretty exciting and I'm so glad to be part of it.

Cheers,

Allan

PS. Check out Umair Haque's blogs at http://www.bubblegeneration.com/ and http://discussionleader.hbsp.com/haque/2008/03/the_future_is_goople.html for some much deeper and insightful discussion. I've had the good fortune to chat with Umair on a couple of occasions and rarely will you meet someone with such a deep insight.

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