Allan Isfan is a co-founder of FaveQuest, a young start-up. This blog covers start-up topics.

Sunday, May 18, 2008


favequest to take over the world

In due time.

I promised a couple of blogs ago that I would tell you a bit more about where we are headed here at favequest. So why did I then get into twitter on my last post? I've realized that, although some people have heard the name, they don't know what it is and why they should care. This also goes for major brands and publishers (i.e. Media companies). There is just so much going on in the social space that it is nearly impossible to keep up. It is really wild out there to put it mildly. Twitter, friend feed, openid, data portability, friend connect, open social and on and on.

Media companies,major brands, sports franchises are extremely busy doing what they do ... Create content, promotion and advertising. They often just don't have the time, resources and the background to keep up with all this stuff on a daily basis and then capitalize on it.

And yet, people are spending more and more of their time in social networks, communicating with each other, watching youtube, reading blogs and so on. People want to be in control of their time, what they consume and what they do with the content. This is extremely clear. I personally consume about ten times more media on my laptop or smartphone (which is what I'm using to write this blog) than tv or print.

Our mission at favequest is therefore to build a bridge between media companies and consumers. We will do this by giving the publishers the tools (essentially a new video platform) to reach consumers where they hang out. They hand us an RSS feed of all the content they want to make available and we do everything else. Consumers benefit because they can get at great relevant content on their terms, finally breaking down the walled garden. They will be able to create their own channels and shows which get filled automatically by our engine making their experience truly personal. They will even be able to embed the portal into their blogs. Imagine being able to create you own CNN news portal, or have a place to follow just the sports and teams you are interested in. That's the idea.

Because we'll be hanging out in all the major social networks and utilities, you'll be able to reach all of your friends on your terms. You want to share a channel you created with friends on MySpace, Facebook, the people that follow you on twitter, have it show up in Friend Feed and your Facebook news feed? Go right ahead ... a one click experience.

Ok ... so I have told you a bit more about the "why" and not that much about "how". That will come.

In the meantime, we're about to launch our latest facebook video app and we'll be making this one public. Let me know if you want to get in on the beta test list. We've also started working on a branded facebook app for a great media company in the sports space. More on that later.

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